Though adoption is higher among younger people, especially Gen Z, familiarity with AI is high across generations, including more than half of Baby Boomers.
Sentiment around AI is split, however, with half of consumers considering themselves AI advocates and enthusiasts, roughly one fifth categorizing themselves as skeptical or cautious, and the rest feeling neutral about the technology, its reliability, and use cases.
Bridging generational divides: Familiarity with AI spans every age group
Most trusting, open to AI-curated travel: Gen Z (91%) & Millennials (88%)
Balanced trust, values transparency: Gen X (74%)
Least trusting, but curious: Boomers (53%)
Search, streamlining, and bots lead the way: 77% use Generative AI and Learning Language Models (LLMs)