CEO, Booking.com
We are on the edge of the most radical reinvention travel has ever seen. Generative AI isn’t just enhancing experiences – it’s changing everything we know about how people dream, plan, and book their journeys.
At Booking.com, we’ve been building toward this moment for years – and what’s coming with agentic search will make today’s innovations look primitive. The next generation of journeys will be intuitive, intelligent, and deeply personal.