Asia Pacific : Deep Dive into
The Committed Commuter

While excitement and familiarity with AI are high, this research has however revealed a divide in global attitudes is emerging

What LATAM shows in emotional attachment to AI, consumers in APAC show in acceptance, standing out as being the most willing to integrate AI solutions in their daily lives.

Driven by this openness and commitment to progress, consumers in LATAM and APAC may shape the future of AI.

By contrast, consumers in EMEA and NORAM have grown skeptical despite these regions developing many of the technologies that dominate today’s AI market.

Japan is overall more skeptical of AI than other markets in APAC

New Zealand and Australia are more aligned with EMEA and NORAM, with lower levels of excitement

Above Average APAC

  • 95% are excited by AI
  • 41% use it for education
  • 41% use it for transport

An Intelligent Travel Companion

  • 37% use AI for travel
  • 51% use it for translation while abroad
  • 44% use it to receive real-time updates

Adrienne Enggist

Senior Director of Product, Marketplace, Booking.com

For over a decade, AI and machine learning models have played a key role in driving more relevant experiences for customers. Today, we are working to significantly enhance these efforts by unlocking customer intent, delivering deeper personalization and better connecting the end-to-end trip experience. This is evident in the solutions we’ve already created: from smart search filters that help match a traveler with their ‘perfect’ property, to tools that offer instant answers to specific questions, we are continuing to leverage AI in support of our mission to make it easier for everyone to experience the world